Glossary entry (derived from question below)
Spanish term or phrase:
Desarme mental
English translation:
Disarming (technique, strategy, etc.)
- The asker opted for community grading. The question was closed on 2021-07-09 21:54:17 based on peer agreement (or, if there were too few peer comments, asker preference.)
Spanish term
Desarme mental
The definition they give is:
Es hacerle sentir a tu cliente que estás de parte de él, que lo entiendes y lo comprendes, por que también piensas lo mismo u opinas lo mismo.
Aquí buscamos estar del lado del cliente para que empiece a aceptar poco a poco lo que le vamos a decir luego de esto.
I'm not really sure what term we would use for that in English??
thanks
Non-PRO (1): philgoddard
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Proposed translations
Disarming (technique, strategy, etc.)
"If you ever watched the hit TV series, Columbo, you know he was a master at disarming his suspects by looking and acting like he was a dummy. And Columbo always got his killer. You can do the same thing in sales by disarming your prospects when you play the dummy salesperson."
https://www.gnatraining.sandler.com/blog
agree |
philgoddard
: Yes, it's clearly not the physical variety.
4 hrs
|
Thanks, Phil.
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agree |
neilmac
: Treading a fine line between marketing technique and flimflam...
7 hrs
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Nearly always the case with sales, right? Thanks, Neil.
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agree |
Stuart and Aida Nelson
: convincing technique, however, I don't know how this could be used with an English learning product. I mean in the written form, if it goes with the Spanish source text that we don't have....
10 hrs
|
Thanks, SAN. The way I understood it was that this applies to selling strategies, e.g., in lead follow-up, etc., so it probably has very little to do with the product itself.
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agree |
AllegroTrans
1 day 14 hrs
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(the act of) overcoming of the customer's psychological resistance (to)
agree |
Eileen Brophy
6 hrs
|
Thanks, Eileen.
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agree |
Stuart and Aida Nelson
: I think this is what is meant
10 hrs
|
Thank you, Stuart and Aida.
|
mental disarming
pero se usa en esos discursos acerca de desarmar los pensamientos o las ideas previas de alguien
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Or the cute way Amy accepts his utter nonsensenical nuances & mental disarming with complete patients & devotion bordering on the total uber-surd!!
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Or the cute way Amy accepts his utter nonsensenical nuances & mental disarming with complete patients & devotion bordering on the total uber-surd!!
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10 sept 2020 — She began her mental disarming whilst pale fingers gently caressed the weapons before her; a maniacal grin on her face. She picked a pair of ...
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3 abr 2018 — Mental disarming began with Barron's orders, which asserted that the United States was “at peace with all the world” and required him to avoid ...
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"Maybe we should put an exclamation point on your... mental disarming~" Gentle set a hoof on her cheek softly. "What kind of parents would we be... if we didn't ...
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And it's like you say, I have the same sort of general cultural mannerisms, so there is no mental disarming that needs to be done. permalink; save; context · full ...
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The force of the mental disarming relaxed every bone and muscle in her body while paralyzing the ability to move or to use the psychic abilities she possessed.
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16 sept 2014 — If I was going to do a style now it would be pakua, Hsing-I or maybe Cossack or capoeira dancing style . . . or maybe NLP mental disarming .
Anterior
lowering barriers
Se trata de un método de crear una relación entre el vendedor y el cliente. Se sugiere una práctica de estar de acuerdo y de entender el aprieto u la situación del otro, con respecto al producto y los usos del cual.
(getting prospects to) lower their guard
This is commonly used in the context of sales (as seen below).
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Disarm: Get them to lower their guard. Purpose: Explain why you are calling. Question: End with a specific question on how to accomplish your purpose.
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Note added at 6 hrs (2021-07-06 07:55:18 GMT)
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Of course, to lower one's guard is an idiom, which means lowering one's defenses, evocative of a boxer (or other combat athletes).
to lower one's guard
https://idioms.thefreedictionary.com/lower (one's) guard
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Note added at 8 hrs (2021-07-06 10:31:03 GMT)
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Since this appears to involve training materials (for salespeople) and a related heading, the imperative --- telling them what to do --- make sense:
Lower their Guard // Lowering their Guard
When I worked in sales (before I went to college), we would use language like this all the time (in New Jersey). As for 'disarming' + technique or strategy (as already suggested), this works too. IMO
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