Glossary entry

Spanish term or phrase:

audiencias objeto de la evaluación

English translation:

target audiences being evaluated

Added to glossary by Lydianette Soza
Mar 25, 2016 01:30
8 yrs ago
3 viewers *
Spanish term

audiencias objeto de la evaluación

Spanish to English Other International Org/Dev/Coop Project report
La siguiente consulta está relacionada con un estudio realizado en una comunidad:

Audiencias objeto de la evaluación: se tomó en cuenta los diferentes grupos que fueron objeto de esta intervención:
- 5,768 niños de 10 – 12 años
- Socios institucionales
- 35 promotores de salud comunitario (20 mujeres, 15 varones)
- 10 lideresas y líderes religiosos por año (5 mujeres, 5 varones)
- 75 padres de familia

Pensaba en traducirlo como "target audience" pero queda sobrando el "evaluación" quizas "evaluation's target audience"??

Discussion

Muriel Vasconcellos Mar 26, 2016:
@ Holmsie Thanks for your comment. I do know that the World Health Organization and the World Bank use it - I've worked for both of them for a long time.
Gillian Holmes Mar 26, 2016:
@Muriel Thanks for these examples - I've not come across the term before in international development circles, but obviously it is used in the USA in the public health arena.
Muriel Vasconcellos Mar 25, 2016:
Audiences in this type of context Here are so examples:
Essentials of Public Health Communication
https://books.google.com/books?isbn=1449656099
Claudia Parvanta, ‎David E. Nelson, ‎Sarah A. Parvanta - 2010 - ‎Medical
Box 2–5 **Benefits and Barriers of Health Communication Coalitions** There are ... access to communicating with your **target audience** (e.g., **religious leaders, block captains, organizational leaders**

Mass Media and Drug Prevention: Classic and Contemporary ...
https://books.google.com/books?isbn=1135662088
William D. Crano, ‎Michael Burgoon, ‎Stuart Oskamp - 2001 - ‎Medical
The media advocacy strategy relies heavily on agenda setting of health issues. ... **The ultimate target audience may be government officials, employers, business execs, health care system administrators, religious leaders, **

Health Communication Campaigns Exemplar - Speaking of ...
www.ncbi.nlm.nih.gov/...
National Center for Biotechnology Information
***Based on an understanding of the target audience,** campaign planners must ..... **through credible religious leaders, political leaders, health and political leaders, health and research experts...**

Proposed translations

+2
34 mins
Selected

target audiences being evaluated

**Target audience evaluation** by Jack Williams on Prezi
https://prezi.com/hi4pvijqjaew/target-audience-evaluation/
Prezi
Oct 1, 2012 - Target Audience Evaluation By Jack Williams Gender Social economical groups Psycographics We are aiming at groups D & E which are ...

Our **Target Audience Evaluation** - presentations
www.slideshare.net/shakzy/our-target-audience-evaluation
Apr 27, 2011 - Our Target Audience Evaluation. 1. Who would be the audience for your media product? <br />By Ellis Parkinson<br />; 2. Target Audience<br ...

What Is Audience Coverage Evaluation? | Chron.com
smallbusiness.chron.com › Advertising & Marketing › Evaluation
**Target Audience. The first step in evaluating your audience coverage is to define your target customer.** You might aim to reach existing customers to get them to ...
Peer comment(s):

agree Charles Davis : If it says "audiencias", that is presumably what it means
8 hrs
Thanks, Charles!
agree philgoddard
15 hrs
Thanks, Phil!
neutral Gillian Holmes : Audience suits a business context very well, but I'm not so sure about a community project evaluation context.
18 hrs
The term is widely used in public health. See examples posted in the Discussion.
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4 KudoZ points awarded for this answer.
37 mins

target audiences of the audit/assessment/appraisal

my take
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+1
7 hrs

target groups to be evaluated

Another alternative that coincides with international development language, see: http://www.ipdet.org/files/Publication-The_OECD-DAC_Criteria...

Example sentence:

Relevance: The extent to which the aid activity is suited to the priorities and policies of the target group, recipient and donor. In evaluating the relevance of a program or a project, it is useful to consider the following

Peer comment(s):

agree Denis Zabelin
11 hrs
Thanks!
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13 hrs

target populatons [being evaluated]

1.
In my experience, "target populations" is the usual term employed in English in such development contexts, and I don't think that the fact that "audiencias" is used in the Spanish obliges you to provide a translation of "audiences" (which I find strange in the extreme here, especially given that it has the unfortunate connotation of passivity which likely was not intended by the writer).

2.
If a group is a "target" of an intervention, then it is understood that it is "being evaluated" and therefore the latter element is redundant.
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