Dette er konkurransestrategi:

Competitive strategy model 1: Cost leadership:
• = a firm sets out to become the low cost producer in its industry.
• Note: a cost leader must achieve parity or at least proximity in the bases of differentiation, even though it relies on cost leadership for it’s competitive advantage.
• Note: if more than one company aim for cost leadership, usually this is disastrous.
• Often achieved by economies of scale

Det brukes mye engelsk i denne sammenhengen, men skulle jeg oversette ville jeg brukt kostnadsleder. Siden dette henger sammen med masseproduksjon kan en kanskje skrive om dette til noe slikt som "å få ned kostnadene per enhet".