Glossary entry (derived from question below)
English term or phrase:
Friendship group
Dutch translation:
vriendengroep
Added to glossary by
Willemina Hagenauw
Jan 9, 2018 12:47
6 yrs ago
English term
30+ years experience - accurate and fast
Native in: Dutch 
Works in: English to Dutch, Dutch to English, Flemish to English
Friendship group
English to Dutch
Marketing
Marketing
interview respondents
This is from a market research screening questionnaire, in which they refer to friendship groups. Below a quote from the text:
"15 consumers total: 3 x friendship groups of 4 (+ 1 over-recruit per friendship group)"
Googling, I found: Cluster or friendship groups are similar to focus groups. Groups of friends are interviewed rather than groups of strangers as per focus groups. When interviewed with a group of friends, respondents are likely to be more comfortable and therefore more likely to share deeper details than with a group of strangers.
In a cluster or friendship group, respondents talk differently than to strangers – perhaps more openly. If answers are perhaps not a true reflection of an opinion, friends are there to question and discuss an answer.
Is there a Dutch translation for friendship groups? - clustergroep wordt wel gebruikt, maar vriendschapgroep/vriendengroep in deze context niet zo.
"15 consumers total: 3 x friendship groups of 4 (+ 1 over-recruit per friendship group)"
Googling, I found: Cluster or friendship groups are similar to focus groups. Groups of friends are interviewed rather than groups of strangers as per focus groups. When interviewed with a group of friends, respondents are likely to be more comfortable and therefore more likely to share deeper details than with a group of strangers.
In a cluster or friendship group, respondents talk differently than to strangers – perhaps more openly. If answers are perhaps not a true reflection of an opinion, friends are there to question and discuss an answer.
Is there a Dutch translation for friendship groups? - clustergroep wordt wel gebruikt, maar vriendschapgroep/vriendengroep in deze context niet zo.
Proposed translations
(Dutch)
| 3 +3 | vriendengroep |
Erik van Vliet
|
| 4 | relatiegroep |
Thomas Lof
|
Proposed translations
+3
1 hr
Erik van Vliet
Netherlands
Netherlands
Native in Dutch
Netherlands
M. Sc. Molecular Biology
Native in: Dutch 
Works in: English to Dutch, Dutch to English, Dutch
Related KudoZ points
:
8
Selected
vriendengroep
Zie discussie. Lijkt me de meest natuurlijke vertaling.
Peer comment(s):
| agree |
Gerard de Noord
20 mins
|
| agree |
Kitty Brussaard
: Zie bijv. http://www.filmonderzoek.nl/bioscoopbeleving-jongeren.
1 hr
|
| agree |
Lode Demetter
20 hrs
|
| neutral |
Barend van Zadelhoff
: Willemina: 'Het gaat hier om een groep uit dezelfde leeftijdsgroep die gescreened worden of ze voldoen aan de criteria om aan een marktonderzoek mee te doen' ; sounds like 'peergroup' ; also see D-box.
1 day 2 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Many thanks to everyone who has contributed!"
1 day 21 hrs
Thomas Lof
Native in Dutch
Specializes in field
Lasertext: sharp written/translated!
Native in: Dutch (Variants: Netherlands, Flemish)
Works in: English to Dutch, German to Dutch, Dutch
relatiegroep
Vriendengroep is OK maar nogal letterlijk. Misschien is - gezien de context - 'relatiegroep' als vertaling neutraler.
Peer comment(s):
| neutral |
Barend van Zadelhoff
: Kan van alles zijn, bijv.: Met een relatiegroep kan er een onderverdeling worden gemaakt in soorten relaties. Als een relatie een leverancier is... // dat is jouw probleem, ja, maar zie 'peergroup' op wiki en in grote van Dale + past zeer goed hier
6 hrs
|
|
Barend: de bedoeling is om naar Nederlands te vertalen. Pierengroep te letterlijk? Dan maar "toffe peren"-groep, en anders maar gewoon relatiegroep of eventueel vriendengroep. Laten we vooral geen NE-ngels gaan spreken en schrijven...
|
Reference comments
2 days 3 hrs
Barend van Zadelhoff
Netherlands
Netherlands
Native in Dutch
Netherlands
TR is the most intimate act of reading.
Native in: Dutch
Works in: English to Dutch, Dutch to English, Dutch
Related KudoZ points
:
12
Reference:
the power of peer group influence
Als het niet letterlijk om vrienden gaat en 'peergroup' bruikbaar is, zoals hier, zou ik 'peergroup' gebruiken.
Reference groups
....
6. Friendship Groups Shopping Groups Work Groups Virtual Groups or Communities Brand Communities Consumer-action Groups Celebrities
7. Friendship groups are typically classified as informal groups because they are usually unstructured and lack specific authority levels. In terms of relative influence, after an individual’s family, his or her friends are most likely to influence the individual’s purchase decisions. Seeking and maintaining friendships is a basic drive of most people. Friends fill a wide range of needs: They provide companionship, security, and opportunities to discuss problems that an individual may be reluctant to discuss with family members. Marketers of products such as brand-name clothing, fine jewelry, snack foods, and alcoholic beverages recognize the power of peer group influence and frequently depict friendship situations in their advertisements.
8. [shopping group] Two or more people who shop together, whether for food, for clothing, or simply to pass the time, can be called a shopping group. Such groups are often offshoots of family or friendship groups and therefore, they function as what has been referred to as purchase pal. The motivation for shopping with a purchase pal range from a primarily social motive to helping reduce the risk when making an important decision. A special type of shopping group is the in-home shopping party, which typically consists of a group that gathers together in the same home of a friend to attend a “party” devoted to demonstrating and evaluating a specific line of products.
9.
https://www.slideshare.net/gautamvikas23/reference-groups
Reference groups
....
6. Friendship Groups Shopping Groups Work Groups Virtual Groups or Communities Brand Communities Consumer-action Groups Celebrities
7. Friendship groups are typically classified as informal groups because they are usually unstructured and lack specific authority levels. In terms of relative influence, after an individual’s family, his or her friends are most likely to influence the individual’s purchase decisions. Seeking and maintaining friendships is a basic drive of most people. Friends fill a wide range of needs: They provide companionship, security, and opportunities to discuss problems that an individual may be reluctant to discuss with family members. Marketers of products such as brand-name clothing, fine jewelry, snack foods, and alcoholic beverages recognize the power of peer group influence and frequently depict friendship situations in their advertisements.
8. [shopping group] Two or more people who shop together, whether for food, for clothing, or simply to pass the time, can be called a shopping group. Such groups are often offshoots of family or friendship groups and therefore, they function as what has been referred to as purchase pal. The motivation for shopping with a purchase pal range from a primarily social motive to helping reduce the risk when making an important decision. A special type of shopping group is the in-home shopping party, which typically consists of a group that gathers together in the same home of a friend to attend a “party” devoted to demonstrating and evaluating a specific line of products.
9.
https://www.slideshare.net/gautamvikas23/reference-groups
Peer comments on this reference comment:
| disagree |
Thomas Lof
: een 'pierengroep' lijkt mij als Nederlandse vertaling onwenselijk
12 mins
|
|
pierengroep ??? 'peergroup' --> https://nl.wikipedia.org/wiki/Peergroup_(psychologie)
|
Discussion
In this case I am inclined to use the expression 'An Odd Kind of Humour' and it involves a guy who, thankfully, can't get his head around it.
:-)
Have a good evening.
Dat lijkt er op dat ze elkaar niet kennen, kan dus nooit een vriendengroep zijn. Wel peergroup.
Die redenering klopt niet helemaal:
- focusgroep - zijn niet bekend met elkaar, een groep mensen die elkaar niet kennen, hoeven niet op elkaar te lijken
- peergroup - een peergroup is een groep mensen uit de samenleving, die een vergelijkbare leeftijd, status, belang of belangstelling hebben en gemeenschappelijke gedragscodes, kunnen elkaar wel of niet kennen
- bekendengroep - groep mensen die elkaar kennen en iets met elkaar hebben
- vriendengroep - een groep mensen die bevriend zijn met elkaar en elkaar uiteraard kennen
'peergroup' , 'peergroup sessie' zou dat kunnen zijn, maar je vindt er niet veel over in het Nederlandse taalgebied (maar het is een vrij nieuw fenomeen); 'bekendengroep' (see below) zou net zo goed kunnen.
Het Engelse taalgebied biedt meer.
Google: 'focus groups' vs 'friendship groups'
THE FRIENDSHIP
GROUPS TOOLKIT
Part 1: Goodbye Focus Groups,
Hello Friendship Groups
RECRUIT
How is recruiting for friendship groups
different than focus groups?
• Friendship groups involve recruiting
one respondent to bring in two to three
people who they feel comfortable talking
about a specific topic together.
• The recruited respondent can come from
a recruiting database or customer list.
Generally they are the target audience
(user case) you wish to talk to and meet
the established screening criteria.
• During the initial recruiting process, the
qualified respondent must understand
and commit to bringing friends (coworkers,
neighbors, family, etc.)
http://cdn2.hubspot.net/hub/246844/file-842504382-pdf/White_...
'peergroup' , 'peergroup sessie' zou dat kunnen zijn, maar je vindt er niet veel over in het Nederlandse taalgebied (maar het is een vrij nieuw fenomeen); 'bekendengroep' (see below) zou net zo goed kunnen.
Het Engelse taalgebied biedt meer.
Google: 'focus groups' vs 'friendship groups'
THE FRIENDSHIP
GROUPS TOOLKIT
Part 1: Goodbye Focus Groups,
Hello Friendship Groups
RECRUIT
How is recruiting for friendship groups
different than focus groups?
• Friendship groups involve recruiting
one respondent to bring in two to three
people who they feel comfortable talking
about a specific topic together.
• The recruited respondent can come from
a recruiting database or customer list.
Generally they are the target audience
(user case) you wish to talk to and meet
the established screening criteria.
• During the initial recruiting process, the
qualified respondent must understand
and commit to bringing friends (coworkers,
neighbors, family, etc.)
http://cdn2.hubspot.net/hub/246844/file-842504382-pdf/White_...
https://nl.wikipedia.org/wiki/Peergroup_(psychologie)
Peergroup sessies wijken af van reguliere focusgroepen die doorgaans
bestaan uit groepen mensen die niet bekend met elkaar zijn.
http://www.filmonderzoek.nl/wp-content/uploads/2016/11/Onder...