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Glossary entry

Dutch term or phrase:

Symptoomreclame

English translation:

symptom advertising

Added to glossary by adremco
Aug 14, 2010 11:02
13 yrs ago
Dutch term

Symptoomreclame

Dutch to English Medical Advertising / Public Relations
Farmaceutische bedrijven informeren het publiek op verschillende manieren over ziekten, aandoeningen en geneesmiddelen. Ze brengen in voorlichtingscampagnes symptomen onder de aandacht van het publiek, ofwel: maken symptoomreclame.

Ik heb een deel van de tekst al in het Engels, maar daar wordt symptoomreclame vertaald als "Campaigns to raise symptom awareness." Dat moet toch beter kunnen lijkt me. Suggesties?
Proposed translations (English)
3 +4 symptom advertising
References
explanations

Discussion

writeaway Aug 14, 2010:
yes it is undesirable so symptom awareness is really not suitable here. I posted a ref below that explains the issue
adremco (asker) Aug 14, 2010:
Positive connotation Well, for one (and most importantly) "symptoomreclame" has a negative connotation, like "symptoombestrijding," whereas raising symptom awareness sounds to me like it's a good thing to do.

Second, the phrase "campaigns to raise symptom awareness" sounds like a bit of a long version of "symptoomreclame" and although that works as a header here, the word "symptoomreclame" occurs a million more times in the text and translating it as "campaigns to raise symptom awareness" will get boring very quickly.

Third, I imagine there must be a standard phrase in English for this, I'm sure the issue has been discussed outside The Netherlands. I just can't find it.
writeaway Aug 14, 2010:
raise symptom awareness sounds fine. what's wrong with it?

Proposed translations

+4
1 hr
Selected

symptom advertising

Looks like that's how it is translated.
http://www.google.pl/#hl=pl&safe=off&q="symptom advertising"...
http://www.bmj.com/cgi/content/extract/330/7484/162-b
http://www.faqs.org/abstracts/Business-general/Viagra-Europe...

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Note added at 1 hr (2010-08-14 12:24:25 GMT)
--------------------------------------------------

http://docs.google.com/viewer?a=v&q=cache:tn9fPVOjtbQJ:www.l...
Peer comment(s):
agree writeaway : saw that too-it does check out. literal translation
25 mins
thanks!
agree Tina Vonhof (X)
3 hrs
thanks!
agree Barend van Zadelhoff : probably you never heard or thought of it before, but this must be the disease you have
12 hrs
thanks! yeah that's precisely how it works :)
agree Kitty Brussaard
1 day 10 hrs
bedankt!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Bedankt!"

Reference comments

41 mins
Reference:

explanations

Symptoomreclame' is reclame waarbij aandacht wordt gevraagd voor een bepaald medisch probleem en waarbij gelijktijdig wordt verwezen naar de huisartsen of naar sites waarop bepaalde farmaceutische pro- ducten min of meer worden aangeprezen. In beginsel is een dergelijke vorm van reclame noch verboden, noch onwenselijk. Dat is pas anders wanneer het gaat om publieksrecla- me voor geneesmiddelen die uitsluitend op recept mogen worden verstrekt. Zulke recla- me is immers verboden op grond van het Besluit geneesmiddelenreclame.
http://www.mediaforum.nl/index.php?extsearch=zoek&pid=13&vol...

http://www.communicatieonline.nl/nieuws/bericht/consumentenb...

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Note added at 1 hr (2010-08-14 12:27:40 GMT)
--------------------------------------------------

DTC advertising still seems a long way off on this side of the Atlantic, where it is mostly governments, rather than healthcare companies, who foot the drugs bills. But the first tentative steps have already been taken in that some drugs firms have begun ’symptom advertising’.
http://www.brandrepublic.com/news/20480/CAMPAIGN-REPORT-HEAL...



Symptom advertising is where a company will describe a medical

condition, discuss the fact that appropriate medication may be available

and perhaps show a company logo, but it does not mention the drug’s

name.

--------------------------------------------------
Note added at 1 hr (2010-08-14 12:28:04 GMT)
--------------------------------------------------

http://www.brandrepublic.com/news/20480/CAMPAIGN-REPORT-HEAL...
Peer comments on this reference comment:
agree Tina Vonhof (X) : Here in Canada I see glowing advertisements for prescription drugs but they never mention what it is for, just 'ask your doctor if this drug is for you'. Maybe something to do with legislation....
3 hrs
agree Kitty Brussaard
1 day 11 hrs
Something went wrong...
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