Glossary entry

anglais term or phrase:

to detail products

français translation:

promotion directe de produits

Added to glossary by Anna Maria Augustine (X)
Feb 20, 2005 15:21
19 yrs ago
anglais term

*to detail* products

anglais vers français Médecine Médecine (général)
en Anglais US, une équipe qui...les produits. Commercialise ? serait-ce un équivalent de to sell ? contexte pharma
Proposed translations (français)
4 -1 sélectionner les produits
4 +2 promouvoir
3 +2 entretenir des produits

Discussion

df49f (X) Feb 20, 2005:
c'est une �quipe de visiteurs m�dicaux/pharmaceutiques qui fait la promotion des produits des labos en ventes directes (c�d sans l'interm�diaire de r�partiteurs) - voir r�ponse de JC.
writeaway Feb 20, 2005:
please provide the whole sentence if you want help-it's very unclear as is and I'm native English speaker
Non-ProZ.com Feb 20, 2005:
Je ne pense pas , on maintient un niveau de vente de m�dicaments ...
Platary (X) Feb 20, 2005:
Cela peut en effet �tre diff�rentes choses. Entretenir est une id�e, mais entretient-on des produits pharmaceutiques ?
writeaway Feb 20, 2005:
Can you please provide the entire sentence in English?

Proposed translations

-1
1 heure
Selected

sélectionner les produits

Verb: sélectionner pour la vente

Verb 1. detail - provide details for
elaborate, expatiate, expound, lucubrate, dilate, flesh out, exposit, enlarge, expand - add details, as to an account or idea; clarify the meaning of and discourse in a learned way, usually in writing; "She elaborated on the main ideas in her dissertation"
2. detail - assign to a specific task; "The ambulances were detailed to the fire station"
set apart, assign, specify - select something or someone for a specific purpose; "The teacher assigned him to lead his classmates in the exercise"
Peer comment(s):

disagree JCEC : Means "to promote"
1 heure
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks a lot. "
+2
7 minutes

entretenir des produits

une équipe qui entretient des produits
probablement des appareils medicals, mais sans plus de contexte cela ne se devine pas clairement.

In the US, detailing is used for servicing e.g. cars. You do not just wash a car, you *detail* it, i.e. polishing, vaccuming, checking tire-pressure. In other words more or less a full maintenance job. It could well be the same in the above case, maintenance of some pharmaceutical or medical instruments
Peer comment(s):

agree JCEC : C'est les sens général, mais j'ai trouvé le sens spécifique dans le domaine pharmaceutique.
3 minutes
agree GILLES MEUNIER
5 minutes
Something went wrong...
+2
2 heures

promouvoir

While much public attention and considerable controversy surround pharmaceutical marketing practices of detailing (pharmaceutical sales representatives or PSRs visiting physician’s offices to promote their company drugs) and sampling (providing free drug samples of drugs) and their impact on physicians, views on the matter have largely been shaped by anecdotal evidence or results from analyses with insufficient controls. Two competing views have dominated discussion on the matter.

http://www.msi.org/msi/publication_summary.cfm?publication=7...

--------------------------------------------------
Note added at 2 hrs 58 mins (2005-02-20 18:19:52 GMT) Post-grading
--------------------------------------------------

Direct-to-physician activities accounted for the bulk of spending, with $5.3 billion spent on a practice called \"detailing\" – visits to physicians by pharmaceutical sales representatives in order to promote their firm’s drugs.

http://todaysseniorsnetwork.com/ads_little_effect.htm

--------------------------------------------------
Note added at 3 hrs 2 mins (2005-02-20 18:23:43 GMT) Post-grading
--------------------------------------------------

Promotion directe auprès des médecins
Peer comment(s):

agree df49f (X) : oui, il s'agit d'une équipe de "visiteurs médicaux et/ou visiteurs d'officine" chargés de promouvoir les "ventes directes" des labos - dommage pour ce choix inapproprié de sélectionner qui est un faux-sens :-(
19 minutes
Le glossaire a été corrigé.
agree Dr Sue Levy (X)
2 heures
Something went wrong...
Term search
  • All of ProZ.com
  • Recherche par terme
  • Travaux
  • Forums
  • Multiple search